Disagree with STAGE-STRUCK in AT HOME Section of Columbus, Ohio Dispatch

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Simple staging at a condo…all from my lower level…..”Professionals bristle at study claiming that home staging doesn’t increase home’s monetary value” is the intro to a recent article in the At Home section of our local paper. From my experiences, I think staging helps with sale price as the property is on the market for less days which usually means no or little reduction in sale price.

Just got a property in contract in 3 days! This house had the first 2 most important staging steps completed. 1. The house was spotless, squeaky clean, unbelievable! 2. The seller had every receipt, date, and use and care booklet neatly filed away. 3. I spent several hours combining and neutralizing their accessories and rearranged some furniture. The house was in a wooded area, dark paneling, and had a definite color scheme. I brought in some neutral color accessories, rearranged their bookcases around the fireplace…put almost everything in light-colored baskets, put sisal rug in entry way…and helped make their 4 season room look like someone used it everyday by adding some furniture, accessories like binoculars and bird book as the house was in a wooded area with lots of birds,etc. Removed several small accessories in the living and dining room to show off the gorgeous wood floors that honestly didn’t have one scratch or flaw. I predicted…and I was right on…that a young family would purchase this great, 2 story house in a wonderful neighborhood…and so the objective was to neutralize and add some “Pottery Barn, Restoration Hardware, etc. looks! I have several great ferns…my lucky ferns…adding some green…a neutral color, almost always helps and looks great in photos. I have learned that many buyers have no imagination. They need some simple visuals to help them see how the house can be their home. Didn’t even need my assistant’s help.

henry at work

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